Training in storytelling of humanitarian and development actions.

STORYTELLING AS A TOOL FOR THE STRATEGIC COMMUNICATION OF SOCIAL AND HUMANITARIAN ACTIONS? Storytelling, which has long been used in brand strategies, now operates in humanitarian settings. And if at the beginning, the narrative practice was not unanimous in the activities carried out by humanitarian workers, today, it seems essential to create commitment and raise the interest of stakeholders. During this training, we deliver strategic approaches to building the narrative arc to tell authentic stories, strong and legitimate statements about the environment and the daily lives of communities. We address this training, which devotes 85% of practical work to communicators, managers or other agents involved in the social or humanitarian field.